JWS – Captive Promotions
JWS is a waste management and recycling company based in Salford, Manchester. Captive North was approached by their Marketing Manager Alyson Andrews who had an interesting idea for a promotional video that was going to be our most logistically challenging project to date! We were tasked with creating a parody music video of Megan Raynor’s All About the Bass on a operational recycling plant during the windiest and wettest time of the year. Game on!
Project Brief:
To create an All About the Waste parody music video to the tune of All About the Bass.
"The video has really upped our brand. Engagement in our newsletters is up 300% and we have received more traffic to our website!"
Alyson Andrews
Marketing Manager, JWS