Pearson Hinchliffe Solicitors – Captive Promotions
Pearson Hinchliffe Solicitors approached Captive North in search of new ideas to promote their new wealth management scheme. Captive North designed a video that outlines the life of a happy married couple from their early 40s to retirement. Each scene depicts a benefit of the wealth management plan that the couple undertook at the very beginning of their journey.
The video was shot over two and half days and consisted of setting up nine scenes that included a wedding, a graduation, a car dealership, a day at the beach, and a consultation meeting. Captive North was able to find suitable actors and locations and also complete the film within the agreed budget.
Project Brief:
To create a short online advert that encourages couples to speak with a PHS wealth management advisor about finance planning for retirement.
