Virtual Clerking Service – Captive Promotions
Virtual Clerking Service provided us with an opportunity to show difficult times at schools but in a light hearted way. This video is presenter-led using a mixture of live motion footage and graphics. It shows a succession of situations with which the target audience can readily identify.
“We worked hard to find the right tone for this film. On the one hand, schools are facing tough decisions about their administration everyday and it was important to highlight some of the key issues. At the same time, the video presents a solution rather than just a list of problems. Therefore the audience can be comforted by this video and the services it communicates rather than stir themselves into a panic. When we first approached the client we suggested two ideas. 1: a live motion presenter-led video or 2: a graphic based voice-over led video. The client liked them both and suggested a merge.”
“The split had to be carefully managed to meet the budget requirements but it also enabled us to develop two different styles. If you’re trying to decide what style to use for your video then this project shows how to use two options very effectively.”
Project Brief:
To create a 2 minute online video that communicates how VCAS ltd can help schools manage their administration.
